Mexico’s massive tourist fair in 2016, when Guadalajara hosted. Photo: File

The international tourist fair, which for which Yucatan lobbied heartily and then spent millions to prepare for, has been postponed again.

Timing has worked against the massive convention, which brings thousands of influential travel professionals in one spot. First set for March, the coronavirus spread forced officials to swallow a bitter pill and move it to September.

Now the event has been moved to March 21-24, 2021. A digital version will be offered in September instead.

The fair, when it finally comes, will pump millions into the local economy. Not just during the event, but in the future, if the Tianguis Turístico’s guests leave with a favorable impression of Yucatan and recommend it to their travel clients.

Mexico tourism secretary, Miguel Torruco Marques, announced Wednesday that the 45th edition of the Tianguis Turístico will be respond to the pandemic that has all but halted world travel.

“The renewed Tianguis 360 will be a hybrid multi-event with a digital component and a face-to-face component, which will allow us to face the current needs for efficiency, innovation, reactivation and preservation of the great institution called Tianguis Turístico that represents us,” said Michelle Fridman, Yucatan’s tourism minister.

For now, tourism has screeched to a halt as health official try to stem the spread of coronavirus. Just 12 out of over 100 hotels in Merida are operating, serving government officials, health personnel and in at least one case, a COVID-19 patient in quarantine.

Torruco Marques said the tourism event will update its format to meet six objectives:

  1. Protect the health of all Mexicans and participants of Tianguis Turístico
  2. Promptly reactivate tourism in the country
  3. Empathize and support an industry that has been financially affected
  4. Further evolve and innovate Tianguis Turistico, in alignment with the latest trends in the meetings segment
  5. To be an edition of Tianguis Turístico that is inclusive, a first for the show
  6. The continuation of an event that belongs to all of us, one that we should preserve as an important institution that represents us all

Further details about Tianguis Turístico will be announced once the critical phase of the health crisis has concluded.

The second edition of the Tianguis Turístico de Pueblos Mágicos 2020 will take place Nov. 26-29 in San Luis Potosí.

The fair promotes tourism packages for Mexico’s 121 Magical Towns, including Valladolid and Izamal.

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